Cooluma Concludes the 34th HOTELEX Shanghai Exhibition

Recently, HOTELEX Shanghai, a leading trade platform for the hotel and catering industry in Asia, has successfully concluded at the National Exhibition and Convention Center (Hongqiao, Puxi, Shanghai) from March 30 to April 2, 2026.

As a professional one-stop provider of commercial coolers and freezers, our brand Cooluma made a wonderful appearance at this exhibition, showcasing a variety of coolers and freezers—including cake coolers, air curtain coolers, Italian ice cream coolers, and desktop coolers—attracting wide attention from professional visitors and partners.

1. Exhibition Background

With a 33-year history, HOTELEX Shanghai has grown into a benchmark event in the hotel and catering industry, covering 12 major sectors such as catering equipment, cooling equipment, central kitchens, coffee, tea, and baking. This year’s exhibition covered a total area of 400,000 square meters, gathering over 3,000 exhibitors and attracting more than 300,000 professional visitors, serving as an efficient platform for industry exchange and business cooperation.

2. Exhibition Preparation

(1) Planning and Layout

Before March 29, we prepared the exhibition site ahead of schedule. All departments of the company worked closely together: the art department designed exquisite brochures, exhibition banners, and storefront posters; the business department was responsible for booth selection, decoration, and overall layout planning; the purchasing department handled factory liaison, equipment transportation, and other related matters; and the customer service department played an important role in visiting and inviting key customers.

(2) Cooluma Booth Selection

Our booth number was 5.1H A21. The goal of this exhibition was to expand brand influence, while also giving users a chance to learn about our coolers and see their highlights and excellent quality.

(3) Exhibition Equipment Series

This exhibition featured a full range of commercial coolers, including vertical coolers for restaurants and convenience stores, customized open display coolers designed for supermarkets and fresh food stores, cake coolers commonly used in bakeries, and back bar coolers for hotels.

3. Exhibition Launch

The exhibition kicked off on March 30. Directors from the purchasing department, product department, domestic sales, and other departments were already on site. Our respected Mr. Jack rushed to the venue from overseas in a timely manner. Despite facing flight delays and other issues along the way, he never fell behind schedule. He always prioritized the company’s development and customer trust, and his dedication and vision are truly admirable.

During the exhibition, we served every customer wholeheartedly and provided the best reception for invited guests. We demonstrated Cooluma equipment on site, addressed all user questions, and carefully explained the functional parameters and maintenance details of each cooler. To help more users understand our products, we prepared many equipment catalogs with clear cooler functional parameters, which further strengthened the audience’s trust in Cooluma’s products and services.

After the 4-day exhibition, we achieved remarkable results. The company handled numerous inquiries, secured more orders, and won customers’ trust, laying a solid foundation for further expanding the commercial cooling market.

4. Exhibition Conclusion

After the exhibition, we will continue to focus on bulk customization needs, improve product quality and service efficiency, adhere to the philosophy of “Quality Builds Trust”, and provide more professional one-stop commercial cooler and freezer solutions for global customers. For customers interested in bulk customization, we offer a streamlined post-cooperation process: demand communication → scheme design → sample confirmation → mass production → logistics and distribution.

The successful conclusion of the 34th HOTELEX Shanghai is a new starting point for our development. In the future, we will continue to participate in industry events, keep pace with industry trends, and strive to become a trusted partner in the global commercial cooler customization industry.